Priscilla / data × design / Currently in Sustainability

Built a lot. Still obsessed. Let's see what we can build next.

I work at the intersection of data, digital & design, currently exploring what human-centred AI actually looks like in practice — have an idea, a question, or want to riff?

Or just say hi
AI Tools

Things you can use.

Live tools built as experiments — free to use, made to explore what AI can actually do when applied to a real problem.

Projects

Things I've built.

Selected work across energy, PropTech, and financial services — the interesting problems, not just the outcomes.

01

GenAI adoption at SP Group

Rolling out GenAI inside a utility company isn't a tech problem — it's a trust, workflow, and change-management problem. The AI is the easy part.

20% improvement in workforce efficiency across operations and training.
02

National grid operations on SaaS

A SaaS platform for national grid operations, with IoT and anomaly detection at the core. High stakes, legacy constraints, real operators.

25% reduction in operational costs. 5-year payback.
03

14 MVPs in 12 months

Set up SP Group's agile and product practice from scratch. Small squads, real constraints, no runway for long planning cycles.

$600K annualised savings in year one. 75% reduction in time-to-market.
04

PropTech at scale — PropertyGuru

Product and UX across 4 Southeast Asian markets. Launched agent subscription products, grew the platform, reduced friction in the core flow.

40% YOY revenue growth. 24M MAUs. 25% CAGR from subscriptions.
05

App rating: 2.4 → 4.6

Consumer energy platform in Singapore — rebuilt the experience from the ground up. Not a redesign project. A rethink of what the app was actually for.

80K to 800K monthly active users across 1.4M households.
06

Financial products in emerging markets

At Commonwealth Bank of Australia — building financial products for businesses in Indonesia and Vietnam, where nothing came with a playbook.

4 products launched. Up to 10% conversion. iOS top-ranked finance app.
Impact

Things shipped. Numbers that came from the work.

Across energy, PropTech, and financial services — outcomes that stuck. Not here to impress, just to show the kind of problems I find interesting.

24M
Monthly active users on the PropertyGuru platform
800K
Monthly active users, grown from 80K
75%
Reduction in time-to-market via the transformation lab
20%
Improvement in workforce efficiency via GenAI adoption
Contact

Let's think out loud together.

Have an idea, a question, or want to riff on what human-centred AI actually looks like? I'm always up for a conversation.

P
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